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Oct 06,  · Broad match – Google ads is the most common type that allows Google to show your ads based on an extensive range of keywords It covers synonyms, related searches, and other relevant variations As a result, it gives your ads the capability to appear in any searches containing your word For instance, while using the keyword 'running shoesJan 06, 19 · Keyword match type is an essential aspect of Google AdWords since it tells Google how broad or restricted you want to be with your targeted audience when running payperclick ad campaigns Google has four different keyword match types that impact these advertising campaigns in different ways Here's a brief overview of each of the four types of keywordThe best Google Ads coaching/training here https//sfdigitalco/youtube Plus join the Livestream every weekday at 1600 hrs UK time here https//youtubecom Google Ads Match Types Explained Jordan Digital Marketing Google ads keyword match types 2021